The latest strategy, done by Wieden + Kennedy, most takes an arduous look at the pitfalls of dating now
If you would asked me personally a few weeks ago basically was wanting things OkCupid must render, I would respond to which have good resounding “no.” I’m definitely not the internet relationships expert of workplace and you can considering my personal limited feel additionally the stories away from members of the family and acquaintances, the outcomes regarding dating will range between downright horrible to “meh.”
This is exactly why OkCupid entirely surprised and you will happier myself to your launch of their the fresh new venture. Brand new promotion uses bright, enjoyable, often a little unique images and you can plainly possess brand new acronym “DTF”, and come up with this type of adverts provocative and difficult to ignore. The good thing? OkCupid reimagines one to F term which have this new sentences that change the definition to energizing choice instance “down seriously to become fantastic” or “down seriously to flea hot moroccan women sector.”
On the specialized OkCupid writings, it explain the motivation to your strategy saying, “something needs to changes, since challenge with sentences such as for instance DTF is the fact way too many anyone, especially female, do not see practical question or even the perspective. During the a recent poll out-of 60,000 OkCupid profiles, almost 80% of women told you there’s an excessive amount of increased exposure of being DTF in the dating now.” This new promotion address contact information which dissatisfaction into the better hook up-up apps with laughs and enjoyable. Capped out of for the tagline, “Relationship Is really worth Most useful,” which campaign attacks new complete to your direct when it comes to societal good sense and carving out a unique sound into the brand.
Copywriter Ian Hart offers his position trailing this new venture. Daha Fazla Oku
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